The story:

The One Feeds Two concept was dreamt up on the streets of Edinburgh…

… by JP Campbell trialling it with his business selling gourmet soups to chilly Scots out of a vintage Citroën H-Van. It was here he paired up with grassroots feeding programmes providing school meals to children living in poverty.

37,500 meals and a trip to Kenya later.

JP returned home determined to take One Feeds Two global.

Buzzing about his idea, JP applied to Virgin Unite’s ‘Screw Business As Usual’ competition.

They put together a crack team to help him scale the concept.

Enter Mark and Owen.

The pair with the right experience and – more importantly – the enthusiasm to really get One Feeds Two off the ground.

Back in Edinburgh, JP sold Elephant Juice to focus on inviting the food industry to adopt One Feeds Two as an ethical standard


And since then? We’ve been busy partnering with food brands – and providing thousands more school meals.

The founders:


JP Campbell
– The Soup Man

JP moved from corporate law to selling gourmet soups in his Edinburgh-based Elephant Juice Food Company. It was here he pioneered One Feeds Two. After a trip to Kenya, to see the impact One Feeds Two was starting to have on the school feeding programmes they funded, he returned home determined to scale the concept.


Mark Christophers
– The Pasty Baron

Mark co-founded the award-winning West Cornwall Pasty Co, growing the business to 55 shops with over 500 employees. Since the company’s sale in 2007 he’s invested in many businesses and volunteered at the Branson Centre of Entrepreneurship in South Africa. His interests have come together in his latest venture, Rola Wala, an Indian street food business that guarantees One Feeds Two.


Owen Burton
– Biz

A management consultant working around the world, including at the Branson Centre of Entrepreneurship, Owen was appointed their Interim CEO in 2010. It was here he met The Pasty Baron, who was mentoring a business in its portfolio. In recent years, he’s also worked on several different projects with Associated British Foods Plc.